Available for Work
I'm Eliana Smelansky.
/el-ee-ah-nah smuh-lan-skee/
Driven UX/UI Designer with a background in marketing and business, creating impactful experiences for startups, SaaS, and Fortune 100 e-commerce. Currently shaping pricing and financing journeys at Best Buy.
Recent Work
My expertise
🤝
Cross-functional collaboration
📝
Empathetic user storytelling & research
🗂️
Information architecture
🎨
Sleek UI prototyping & micro-interactions
🧩
Design systems, components & variants
📊
Project management, marketing, SEO & graphics
My Stack
Testimonials
Edward E.
UX Manager at Best Buy
"Where to begin! I had the privilege of instructing Eliana through a UX Boot Camp in 2023. She was easily one of my few top students, always eager to learn more and dig into the material with challenging, thoughtful questions. I was thrilled to see her blossom into the designer she is today. Fast forward to last summer, a Jr Designer opportunity opened up on my team, and I immediately thought of her. It wasn't long after that she got the job and began working for me directly. The growth I've seen from her, as she got her sea legs in the corporate design world, has been meteoric. She took on an incredibly challenging task of reorchestrating the entire pricing experience for the Best Buy web and mobile app, the universal price block, under my guidance. This herculean effort would have overwhelmed even the most senior designers, but Eliana just kept swimming and delivered the work, above standards and on time. I highly recommend her for any design team looking for a bright, curious, highly detailed experience designer, with unlimited potential!"
Edward E.
UX Manager at Best Buy
"Where to begin! I had the privilege of instructing Eliana through a UX Boot Camp in 2023. She was easily one of my few top students, always eager to learn more and dig into the material with challenging, thoughtful questions. I was thrilled to see her blossom into the designer she is today. Fast forward to last summer, a Jr Designer opportunity opened up on my team, and I immediately thought of her. It wasn't long after that she got the job and began working for me directly. The growth I've seen from her, as she got her sea legs in the corporate design world, has been meteoric. She took on an incredibly challenging task of reorchestrating the entire pricing experience for the Best Buy web and mobile app, the universal price block, under my guidance. This herculean effort would have overwhelmed even the most senior designers, but Eliana just kept swimming and delivered the work, above standards and on time. I highly recommend her for any design team looking for a bright, curious, highly detailed experience designer, with unlimited potential!"
Alex H.
UX Senior Manager at Best Buy
"I had the pleasure of working with Eliana on Best Buy's pricing experiences. In that time, I was so impressed by Eliana's grit and willingness to tackle sticky problems. She showed a tremendous ability to learn the subject matter, including the psychology of pricing, Best Buy's internal processes around pricing, and the legal requirements that must be met. In her time on the team, Eliana standardized all price blocks to drive consistency in our experiences and simplify our engineering effort. This resulted in more effective pricing experiences and opened the door to ongoing iteration around this core experience. I highly endorse Eliana as a UX designer and would gladly work with her again."
Alex H.
UX Senior Manager at Best Buy
"I had the pleasure of working with Eliana on Best Buy's pricing experiences. In that time, I was so impressed by Eliana's grit and willingness to tackle sticky problems. She showed a tremendous ability to learn the subject matter, including the psychology of pricing, Best Buy's internal processes around pricing, and the legal requirements that must be met. In her time on the team, Eliana standardized all price blocks to drive consistency in our experiences and simplify our engineering effort. This resulted in more effective pricing experiences and opened the door to ongoing iteration around this core experience. I highly endorse Eliana as a UX designer and would gladly work with her again."
Ricky M.
Head of Americas at Hubspot for Startups
"I've had the pleasure of overseeing Eliana in her UI/UX position at Koru. She has expertly blended her marketing background with exceptional UI/UX design skills, creating user-centric solutions that improved every aspect of the projects she was part of here at Koru (and there were many!). Her keen eye for detail, strategic questioning, and unwavering commitment are extremely admirable. More so, Eliana's ability to collaborate across our team and integrate user experience with business goals has helped drive significant results. Her passion and dedication not only make her a valuable asset but also a pleasure to work alongside. I am confident Eliana will continue to excel and innovate in her field, and I look forward to witnessing her future successes."
Ricky M.
Head of Americas at Hubspot for Startups
"I've had the pleasure of overseeing Eliana in her UI/UX position at Koru. She has expertly blended her marketing background with exceptional UI/UX design skills, creating user-centric solutions that improved every aspect of the projects she was part of here at Koru (and there were many!). Her keen eye for detail, strategic questioning, and unwavering commitment are extremely admirable. More so, Eliana's ability to collaborate across our team and integrate user experience with business goals has helped drive significant results. Her passion and dedication not only make her a valuable asset but also a pleasure to work alongside. I am confident Eliana will continue to excel and innovate in her field, and I look forward to witnessing her future successes."
Senior Product Designer at Rithum
Founder of EcoFriendly Solutions
"I met Eliana a year ago through a design mentorship program. Throughout this time, she's been humble while demonstrating the ability to tackle big challenges with a positive outlook. Always eager to learn more, she asks thoughtful questions while eliciting feedback, and it's been a pleasure to see her skill set evolve. Eliana is a fun, energetic, professional and reliable designer, and I highly recommend her to any team lucky enough to have the opportunity to work with her!"
Senior Product Designer at Rithum
Founder of EcoFriendly Solutions
"I met Eliana a year ago through a design mentorship program. Throughout this time, she's been humble while demonstrating the ability to tackle big challenges with a positive outlook. Always eager to learn more, she asks thoughtful questions while eliciting feedback, and it's been a pleasure to see her skill set evolve. Eliana is a fun, energetic, professional and reliable designer, and I highly recommend her to any team lucky enough to have the opportunity to work with her!"
Edward E.
UX Manager at Best Buy
"Where to begin! I had the privilege of instructing Eliana through a UX Boot Camp in 2023. She was easily one of my few top students, always eager to learn more and dig into the material with challenging, thoughtful questions. I was thrilled to see her blossom into the designer she is today. Fast forward to last summer, a Jr Designer opportunity opened up on my team, and I immediately thought of her. It wasn't long after that she got the job and began working for me directly. The growth I've seen from her, as she got her sea legs in the corporate design world, has been meteoric. She took on an incredibly challenging task of reorchestrating the entire pricing experience for the Best Buy web and mobile app, the universal price block, under my guidance. This herculean effort would have overwhelmed even the most senior designers, but Eliana just kept swimming and delivered the work, above standards and on time. I highly recommend her for any design team looking for a bright, curious, highly detailed experience designer, with unlimited potential!"
Alex H.
UX Senior Manager at Best Buy
"I had the pleasure of working with Eliana on Best Buy's pricing experiences. In that time, I was so impressed by Eliana's grit and willingness to tackle sticky problems. She showed a tremendous ability to learn the subject matter, including the psychology of pricing, Best Buy's internal processes around pricing, and the legal requirements that must be met. In her time on the team, Eliana standardized all price blocks to drive consistency in our experiences and simplify our engineering effort. This resulted in more effective pricing experiences and opened the door to ongoing iteration around this core experience. I highly endorse Eliana as a UX designer and would gladly work with her again."
Joyce E.
Senior UX Designer at Best Buy
Eliana has the rare mix of energy, insight, and drive that instantly elevates a team. I had the pleasure of working with Eliana on the Sales Event project within the Deals team at Best Buy, where she transitioned from the Pricing team and immediately became a key partner. She brought valuable knowledge from her Pricing background, seamlessly contributing to a major launch and helping shape a dynamic experience in the Sales Event space. Her positive, optimistic presence made collaboration effortless. Paired with her critical thinking and collaborative approach, she consistently uncovered edge cases that pushed the team to design more intentional, user-focused solutions. Her insightful questions not only sparked deeper conversations but also inspired confidence and enthusiasm in the group. Beyond her project contributions, she organized recurring Lunch & Learn sessions that fostered connections and shared knowledge across the broader UX teams, showcasing her initiative and commitment to building stronger teams. Her positive energy is contagious, and she has a rare ability to lift the mood while driving work forward with focus and ambition. She is inquisitive, fearless, and a joy to collaborate with. I'd be thrilled to work alongside her again."
Senior Product Designer at Rithum
Founder of EcoFriendly Solutions
"I met Eliana a year ago through a design mentorship program. Throughout this time, she's been humble while demonstrating the ability to tackle big challenges with a positive outlook. Always eager to learn more, she asks thoughtful questions while eliciting feedback, and it's been a pleasure to see her skill set evolve. Eliana is a fun, energetic, professional and reliable designer, and I highly recommend her to any team lucky enough to have the opportunity to work with her!"
Ricky M.
Head of Americas at Hubspot for Startups
"I've had the pleasure of overseeing Eliana in her UI/UX position at Koru. She has expertly blended her marketing background with exceptional UI/UX design skills, creating user-centric solutions that improved every aspect of the projects she was part of here at Koru (and there were many!). Her keen eye for detail, strategic questioning, and unwavering commitment are extremely admirable. More so, Eliana's ability to collaborate across our team and integrate user experience with business goals has helped drive significant results. Her passion and dedication not only make her a valuable asset but also a pleasure to work alongside. I am confident Eliana will continue to excel and innovate in her field, and I look forward to witnessing her future successes."
Prianka N
Senior UX Designer at Best Buy
I was originally on the Pricing team when I joined Best Buy. I eventually moved to the Deals team and Eliana was the one to backfill my position on Pricing. During our first knowledge transfer call she was asking questions, learning as much as she can, super driven and eager and ready to get started. She was really warm, bubbly and we connected instantly. I immediately knew she was going to be the perfect addition to the team! Since joining, she had proved to be an excellent UX Designer. She has a sharp eye for design and brings really thoughtful problem solving to every project. What stood out most is how well she communicates. She explains design decisions in a way that clicks with everyone in the room, and she’s a natural speaker who makes stakeholders feel engaged and confident in the process. Anyone would be lucky to have Eliana on their team!
Edward E.
UX Manager at Best Buy
"Where to begin! I had the privilege of instructing Eliana through a UX Boot Camp in 2023. She was easily one of my few top students, always eager to learn more and dig into the material with challenging, thoughtful questions. I was thrilled to see her blossom into the designer she is today. Fast forward to last summer, a Jr Designer opportunity opened up on my team, and I immediately thought of her. It wasn't long after that she got the job and began working for me directly. The growth I've seen from her, as she got her sea legs in the corporate design world, has been meteoric. She took on an incredibly challenging task of reorchestrating the entire pricing experience for the Best Buy web and mobile app, the universal price block, under my guidance. This herculean effort would have overwhelmed even the most senior designers, but Eliana just kept swimming and delivered the work, above standards and on time. I highly recommend her for any design team looking for a bright, curious, highly detailed experience designer, with unlimited potential!"
Alex H.
UX Senior Manager at Best Buy
"I had the pleasure of working with Eliana on Best Buy's pricing experiences. In that time, I was so impressed by Eliana's grit and willingness to tackle sticky problems. She showed a tremendous ability to learn the subject matter, including the psychology of pricing, Best Buy's internal processes around pricing, and the legal requirements that must be met. In her time on the team, Eliana standardized all price blocks to drive consistency in our experiences and simplify our engineering effort. This resulted in more effective pricing experiences and opened the door to ongoing iteration around this core experience. I highly endorse Eliana as a UX designer and would gladly work with her again."
Joyce E.
Senior UX Designer at Best Buy
Eliana has the rare mix of energy, insight, and drive that instantly elevates a team. I had the pleasure of working with Eliana on the Sales Event project within the Deals team at Best Buy, where she transitioned from the Pricing team and immediately became a key partner. She brought valuable knowledge from her Pricing background, seamlessly contributing to a major launch and helping shape a dynamic experience in the Sales Event space. Her positive, optimistic presence made collaboration effortless. Paired with her critical thinking and collaborative approach, she consistently uncovered edge cases that pushed the team to design more intentional, user-focused solutions. Her insightful questions not only sparked deeper conversations but also inspired confidence and enthusiasm in the group. Beyond her project contributions, she organized recurring Lunch & Learn sessions that fostered connections and shared knowledge across the broader UX teams, showcasing her initiative and commitment to building stronger teams. Her positive energy is contagious, and she has a rare ability to lift the mood while driving work forward with focus and ambition. She is inquisitive, fearless, and a joy to collaborate with. I'd be thrilled to work alongside her again."
Senior Product Designer at Rithum
Founder of EcoFriendly Solutions
"I met Eliana a year ago through a design mentorship program. Throughout this time, she's been humble while demonstrating the ability to tackle big challenges with a positive outlook. Always eager to learn more, she asks thoughtful questions while eliciting feedback, and it's been a pleasure to see her skill set evolve. Eliana is a fun, energetic, professional and reliable designer, and I highly recommend her to any team lucky enough to have the opportunity to work with her!"
Ricky M.
Head of Americas at Hubspot for Startups
"I've had the pleasure of overseeing Eliana in her UI/UX position at Koru. She has expertly blended her marketing background with exceptional UI/UX design skills, creating user-centric solutions that improved every aspect of the projects she was part of here at Koru (and there were many!). Her keen eye for detail, strategic questioning, and unwavering commitment are extremely admirable. More so, Eliana's ability to collaborate across our team and integrate user experience with business goals has helped drive significant results. Her passion and dedication not only make her a valuable asset but also a pleasure to work alongside. I am confident Eliana will continue to excel and innovate in her field, and I look forward to witnessing her future successes."
Prianka N
Senior UX Designer at Best Buy
I was originally on the Pricing team when I joined Best Buy. I eventually moved to the Deals team and Eliana was the one to backfill my position on Pricing. During our first knowledge transfer call she was asking questions, learning as much as she can, super driven and eager and ready to get started. She was really warm, bubbly and we connected instantly. I immediately knew she was going to be the perfect addition to the team! Since joining, she had proved to be an excellent UX Designer. She has a sharp eye for design and brings really thoughtful problem solving to every project. What stood out most is how well she communicates. She explains design decisions in a way that clicks with everyone in the room, and she’s a natural speaker who makes stakeholders feel engaged and confident in the process. Anyone would be lucky to have Eliana on their team!
